Create soft, delicate pink hair with La Riche Directions Pastel Pink Hair Dye 88ml, a semi-permanent hair colour designed for subtle pastel looks, creative colour transformations and alternative hairstyles.

Pastel Pink delivers a light, soft pink tone that works best on very light blonde, bleached or pre-lightened hair. The lighter the starting base, the clearer and more noticeable the pastel pink result is likely to appear.

Part of the iconic Directions Hair Colour range, this conditioning semi-permanent colour deposits pigment while helping leave the hair feeling soft and manageable.

Perfect for full-head pastel colour, pink highlights, dip-dye effects, ombré styles, colour blocking and creative festival looks, Directions Pastel Pink offers a temporary alternative to permanent hair colour.

Directions shades can also be mixed with compatible colours from the range, allowing creative users and professional colourists to customise unique shades and tonal effects.

• Subtle Candyfloss Tint: Delivers a soft, highly on-trend pastel pink shade. To achieve the clean, true-to-swatch candyfloss pigment, it must be applied strictly to level 10 bleached or pre-lightened white hair.
• Nourishing Conditioning Matrix: Formulated as a thick, conditioning cream base that hydrates and softens individual hair cuticles from the first application, keeping the hair smooth, shiny, and frizz-free.
• No Long-Term Commitment: Coats the hair shaft externally without penetrating or breaking down internal chemical bonds. The pastel tone fades gracefully out over approximately 6 to 8 washes.
• Intermixable Versatility: Fully mixable with all other tones across the Directions range, allowing you to customize your own unique hues or dilute stronger pinks into soft pastels.
• Clean & Clean Formulation Profile: 100% Vegan-friendly and cruelty-free. Completely free from PPD, ammonia, peroxide, and animal byproducts.

Key Features

• Pastel Pink shade – soft, delicate color for a trendy, playful style
• 100% Vegan & Cruelty-Free – no animal testing
• Gentle semi-permanent formula – ammonia-free, peroxide-free
• Perfect for bleached or pre-lightened hair for maximum effect
• 88ml resealable tub – multiple applications per container
• Fade-out dye – color gradually washes out, allowing easy restyling

How to Use

1. Shampoo hair thoroughly and towel dry (avoid conditioner).
2. Apply the Pastel Pink dye evenly using a tint brush or gloved hands.
3. Leave on for 15–30 minutes, depending on desired intensity.
4. Rinse thoroughly with cool water until the water runs clear.
5. Style and enjoy your fresh pastel look!

Colour Mixing

• Directions colours are designed to be intermixable.
• Pastel Pink may be combined with compatible Directions colours to create customised pink, peach, lilac or other creative tones.
• Always strand-test a custom mixture before applying it throughout the hair.

💡 Pro Tip: For best results, apply to pre-lightened or bleached hair.

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the cream comes into contact with the eyes, flush immediately and thoroughly with clean, cool water.
• Skin Patch Testing: Even though it is formulated without PPD developers, the formula contains active basic dyes. Always perform a localized 48-hour patch skin test behind the ear or inner elbow to rule out chemical sensitivities before full application.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or chemical developers. Avoid applying over heavy leave-in conditioners or oils, as these create a barrier that blocks optimal pigment attachment.
• Porosity & Staining Notice: While lighter than neon tones, pastel pigments can still stain porous surfaces, skin, clothing, and towels. Use protective gloves and a tint brush during application, and safeguard surrounding areas.
• Age Suitability: Not suitable or recommended for children under 14 years of age. Keep out of reach of infants.

Make a statement with La Riche Directions Flamingo Pink Hair Dye 88ml, a vibrant semi-permanent pink hair colour designed for bold, creative and expressive looks.

Flamingo Pink delivers a bright, eye-catching pink shade that is ideal for anyone wanting vivid colour, alternative hair, festival-inspired styles or a complete colour transformation.

Part of the iconic Directions Hair Colour range, this semi-permanent dye uses a conditioning formula that helps leave the hair feeling soft and manageable while depositing intense colour.

For the brightest and most vivid Flamingo Pink result, apply to pre-lightened or bleached hair. Results will vary depending on your starting hair colour, hair condition, porosity and previous colour treatments.

Directions colours can also be mixed with other shades from the range, giving creative colourists the freedom to customise their own pinks, reds, purples and pastel-inspired tones.

Ideal for professional colourists and confident home users looking for vibrant pink semi-permanent hair dye without committing to permanent colour.

• High-Impact Vibrant Pigment: Delivers an electric, bold flamingo pink fashion shade. It works optimally on pre-lightened or bleached hair (level 9–10 recommended) to achieve full, true-to-swatch saturation.
• Nourishing Conditioning Cream Base: Formulated as an emollient cream tint that heavily deep-conditions individual hair strands while depositing color, leaving the hair feeling smooth, soft, and glossy rather than stripped.
• Zero Structural Lift or Damage: Contains absolutely zero chemical developers, which means the formula coats the hair shaft externally without altering or breaking down the internal hair bond matrix.
• Intermixable Versatility: The tint is fully intermixable with all other 36+ shades in the It can be blended with pastels, reds, or purples to create completely personalized customized pink tones.
• Clean & Ethical Formulation Profile: 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

Features

• Vibrant Pink Flamingo Shade – Bright, bold semi-permanent color for standout hair.
• Vegan & Cruelty-Free – Ethical hair dye with no animal testing.
• Conditioning Formula – Free from ammonia, peroxide, and harsh chemicals.
• Easy to Apply – Ready-to-use cream dye, no mixing required.
• Long-Lasting Color – Intense pigments with fade-resistant results.
• Versatile Use – Suitable for streaks, highlights, full-head color, or creative dye techniques.

Colour Mixing

1. Directions colours are designed to be intermixable.
2. Flamingo Pink can be blended with other compatible Directions shades to create customised pink, red, purple or pastel-inspired colours.
3. Always strand-test custom colour mixtures before applying to the full head.

Why Choose Directions Hair Colour?

Directions has specialised in vibrant semi-permanent hair colour for decades and is well known within creative, alternative and professional hair-colour communities.

The range offers a broad selection of vivid shades designed for mixing, experimenting and creating individual colour combinations.

How to Use

1. Pre-lighten hair for best results, especially if you want a bright, vibrant pink.
2. Shampoo and towel dry hair before application (do not condition).
3. Apply dye evenly using a tint brush or comb, making sure all strands are covered.
4. Leave for 15–30 minutes, depending on desired intensity.
5. Rinse thoroughly with warm water until it runs clear (do not shampoo).

Style as usual and enjoy your bold Pink Flamingo shade!

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean water.
• Allergen & Skin Testing: While free from standard PPD developers, the formulation relies on active basic dyes. Always conduct a localized 48-hour patch skin test behind the ear or inner elbow before full head application to verify no underlying chemical sensitivities exist.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or oxidizing developer creams. Additionally, do not blend the raw tint directly with shampoos that contain heavy conditioning agents, as this can create a barrier against optimal pigment bonding.
• Porosity & Staining Notice: Semi-permanent fashion pigments are highly concentrated and can heavily stain skin, hands, towels, clothing, and bathroom porcelain surfaces. Always apply using suitable protective salon gloves and a tint brush, and wear protective clothing.
• Age Limitation: Not recommended or suitable for children under 14 years of age. Keep out of reach of young children.