{"title":"Hair Dye for Bleached Hair","description":null,"products":[{"product_id":"la-riche-directions-alpine-green-hair-dye-88ml","title":"La Riche Directions Alpine Green Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTransform your hair with the rich, distinctive colour of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Alpine Green Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a deep \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent green hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for bold, alternative and expressive styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by deep evergreen and forest tones, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpine Green\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a strong, sophisticated green shade that works beautifully for full-head colour, green highlights, dip-dye, ombré, colour blocking and other creative hair looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, Alpine Green features a conditioning direct-dye formula designed to deposit rich colour while helping leave hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the most vivid and colour-accurate Alpine Green result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. As a deeper green shade, it may also provide a more subtle green tint or tonal effect on some medium blonde or light brown bases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe final result will vary according to your starting hair colour, hair condition, porosity, previous treatments and level of pre-lightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are fully intermixable, allowing creative colourists and confident home users to combine Alpine Green with compatible shades to produce personalised emerald, forest, teal, blue-green and other custom colours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for anyone looking for an intense \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent green hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eRich Deep Emerald Tone:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a highly pigmented, deep emerald forest green shade. It works best on pre-lightened or bleached hair (level 9–10 base) to achieve maximum saturation, but can add a rich green tint to unbleached light brown hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Formula:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Built into an emollient conditioning cream base that deeply hydrates and nourishes individual hair strands while depositing color, ensuring hair is left smooth, soft, and glossy.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Bond Alteration:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It can be safely blended with other greens, blues, or pastels to create completely personalized custom color gradients.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIChAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eBecause Alpine Green is a deeper shade, it can also create a more subtle green tint or tonal effect on some darker blonde or light brown hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways perform a strand test to preview the result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore Colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCarry out the recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear suitable protective gloves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you want a particularly bright and vivid Alpine Green result, ensure the hair has been evenly pre-lightened to an appropriate level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and prepare the hair according to the instructions on your product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear protective gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Alpine Green\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate all sections you wish to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow the colour to process according to the instructions on the packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions with peroxide or oxidising developer.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the instructions printed on the actual 88ml product supplied.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaintaining Alpine Green Hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain your green hair colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more frequently than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo and conditioner suitable for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid excessive clarifying shampoo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect colour-treated hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDirections do not specify a fixed number of washes because colour longevity varies from person to person.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=hHA7p_2w\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003eSafety Warnings \u0026amp; Precautions:\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=hHA7p_2w\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003e For external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157549842696,"sku":"2B3-817-51A","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsAlpineGreenSemi-PermanentHairDye88ml-1.jpg?v=1792623837"},{"product_id":"la-riche-directions-dark-tulip-hair-dye-88ml","title":"La Riche Directions Dark Tulip Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate a rich, dramatic colour transformation with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Dark Tulip Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a deep \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red-purple hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combining luxurious wine-red, burgundy and violet tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDark Tulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a darker twist on classic Tulip, delivering a sophisticated, intense shade with deep purple and red character. It is ideal for anyone looking for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eburgundy hair, plum hair, wine-red hair, dark red hair or red-purple hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, Dark Tulip is a direct semi-permanent colour with a conditioning cream base that deposits rich pigment while helping leave the hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause Dark Tulip is a deeper shade, it may create visible colour on a wider variety of starting bases than many brighter fashion colours. For the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emost vivid, colour-accurate result\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, however, apply to bleached, pre-lightened or light blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe final result will vary depending on your starting hair colour, level of pre-lightening, hair porosity, condition and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are fully intermixable, allowing Dark Tulip to be combined with compatible reds, pinks and purples to create personalised burgundy, berry, plum, magenta and wine-inspired shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for creative colour enthusiasts, alternative styles and anyone wanting a rich \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent burgundy hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with striking red-violet depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFxAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eElegant Wine-Red Shade:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a deep, sophisticated wine-red tone enriched with pink and dark berry pigments. It performs with striking, true-to-swatch results on pre-lightened level 9–10 base blonde hair, and provides a subtle, classy burgundy shimmer on unbleached dark hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Emulsion:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Built into a soft, emollient conditioning cream base that intensely nourishes hair fibers from the first application, smoothing out rough cuticles to leave your hair bright, shiny, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Hair Damage:\u003c\/strong\u003e Formulated entirely without harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It blends beautifully with other reds, purples, or clear diluters to design unique gothic or alternative shadow gradients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean\u003c\/span\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003e \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore Colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and prepare the hair according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear suitable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Dark Tulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate the sections you want to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute the colour evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave the colour to develop for the time stated on the original packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide or oxidising developer.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the instructions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Dark Tulip Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain your burgundy-red colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more frequently than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo designed for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse conditioner suitable for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit harsh clarifying shampoos\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduce excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with repeated washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=qc9DBb_41\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003eSafety Warnings \u0026amp; Precautions\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157549973768,"sku":"A5F-702-1D9","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsDarkTulipSemi-PermanentHairDye88ml-1.jpg?v=1792693675"},{"product_id":"la-riche-directions-denim-blue-hair-dye-88ml","title":"La Riche Directions Denim Blue Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate a cool, contemporary colour transformation with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Denim Blue Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a distinctive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent blue hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e featuring subtle silvery-grey undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by the cool appearance of classic denim, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDenim Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a stylish mid-tone blue that is ideal for creative colour, alternative hairstyles, festival looks, blue highlights, colour blocking or a complete blue hair transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, this direct semi-permanent dye features a conditioning cream formula that deposits vivid colour while helping leave the hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the most vibrant and colour-accurate Denim Blue result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The final result will vary according to your starting shade, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours can also be mixed with compatible shades from the range, allowing colourists and experienced home users to create personalised blue, steel-blue, grey-blue, purple-blue, turquoise and pastel-inspired shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn excellent choice for anyone wanting a fashionable \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent blue hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eOn darker untreated hair, Denim Blue may appear deeper, more muted or may provide only a subtle blue tint.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFRAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eSmoky Denim Finish:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a trendy, muted mid-tone blue with a silvery-grey undertone, replicating the look of classic denim jeans. It performs optimally on pre-lightened or bleached hair (level 9–10 base) for true-to-swatch color results.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Formula:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Built into an emollient cream base that deeply conditions and nourishes hair fibers from the first application, leaving the hair feeling smooth, soft, and glossy rather than stripped.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNo Hair Damage:\u003c\/strong\u003e Contains absolutely zero chemical developers, lifting agents, or harsh irritants, meaning the formula coats the hair shaft externally without compromising its internal bond integrity.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eIntermixable Versatility: \u003c\/strong\u003eIt can be combined with pastels or other blues\/greens to customize smoke and shadow gradients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCool Denim Blue Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections describes Denim Blue as a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emid-tone blue with a silvery-grey tone\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, inspired by the appearance of classic denim jeans.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is a useful alternative to brighter electric blues for customers wanting a cooler, more understated fashion shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConditioning Formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections hair colours use a conditioning base designed to deposit colour while helping leave hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo Developer Required\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDenim Blue is a direct semi-permanent colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eIt should \u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003enot be mixed with peroxide or oxidising developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the clearest Denim Blue result, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Denim Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate all sections you wish to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork the colour evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to process for the time stated on your packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the application instructions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Denim Blue Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain the colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid unnecessary frequent shampooing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo and conditioner for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid harsh clarifying shampoos unless trying to fade the colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the shade when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDirections do not specify a fixed colour longevity because fading varies according to hair type, condition and maintenance.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550006536,"sku":"D78-18F-CB8","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsDenimBlueSemi-PermanentHairDye88ml-1.jpg?v=1792609005"},{"product_id":"la-riche-directions-lavender-hair-dye-88ml","title":"La Riche Directions Lavender Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eRefresh your look with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Lavender Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a semi-permanent hair colour featuring a delicate blend of pink and purple tones. Create a soft lavender finish that brings a playful touch to your everyday style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe conditioning formula helps leave hair feeling soft and silky while colouring. Vegan-friendly and cruelty-free, Directions Lavender can also be mixed with other Directions colours to personalise your shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the clearest colour result, apply to pre-lightened hair. Your starting shade, hair condition and porosity will affect the finished colour and how gradually it fades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eCool Pastel Tonal Balance:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a soft, calming pastel lilac\/lavender shade achieved via an effortless blend of pink and purple tones. To develop true-to-swatch pigment intensity, it must be applied to an even, pre-lightened level 10 platinum blonde base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Emulsion:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated into an emollient conditioning cream base that intensely nourishes hair fibers during pigment deposition. It smooths out cuticles to leave the hair feeling silky, bright, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c\/strong\u003e Formulated entirely without oxidizing developers. The pigment particles coat the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Compatibility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It is widely combined with other blues, pinks, or clear mixers to customize silver-lilac or smoky pastel tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLavender shade:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft pink-purple tones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSemi-permanent colour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fades gradually; longevity varies.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eConditioning formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps keep hair feeling soft.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eVegan-friendly and cruelty-free.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMixable shades:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blend with other Directions colours.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e88ml pot:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e For your next lavender colour refresh.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eRead the instructions supplied with your pot and complete the recommended skin patch and strand tests.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShampoo your hair, skip conditioner and towel-dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear protective gloves and protect clothing and surrounding surfaces.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSection your hair and apply evenly using a tint brush.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for the time specified on the packaging; Directions’ general guidance is usually 15–30 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water, keeping the rinse away from your face.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare and Precautions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo not mix with peroxide or use on eyebrows or eyelashes. Avoid eye contact; rinse immediately with clean water if contact occurs. Colour may stain skin, fabrics and surfaces. Always follow the instructions on your product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=xZT40_3z\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],null,null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT use to dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If direct eye contact occurs, flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550629128,"sku":"060-E51-823","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsLavenderSemi-PermanentHairDye88ml-1.jpg?v=1792627960"},{"product_id":"la-riche-directions-neon-blue-hair-dye-88ml","title":"La Riche Directions Neon Blue Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTurn up the colour with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Neon Blue Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a bold \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent blue hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for vivid, alternative and expressive hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeon Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers an intense electric-blue result with cool-toned depth, making it ideal for anyone looking to create statement blue hair, festival styles, alternative looks, colourful highlights or a complete hair transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, this direct dye uses a creamy conditioning formula that deposits vivid pigment without requiring an oxidising developer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest, most vibrant Neon Blue result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Final colour will vary depending on your starting shade, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eVibrant Electric Shade:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers an electrifying, rich neon blue tone with subtle purplish undertones. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNourishing Cream Base:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing color, ensuring hair is left silky, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Hair Damage:\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation: \u003c\/strong\u003eIt can be safely blended with other blues, greens, or pastels to create completely personalized custom gradients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore Colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the strongest Neon Blue result, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eApplication\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions on the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Neon Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush or suitable applicator.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate the sections you want to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute the colour evenly from roots to ends where appropriate.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to process for the time stated on the packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the directions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaintaining Neon Blue Hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help preserve vivid blue colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more often than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo and conditioner formulated for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with repeated washing, and results vary significantly between hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=oqydXb_3q\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e \u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550760200,"sku":"00F-2DB-C8D","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/lariche_neon_blue_the_glamour_shop_1b9472de-a0b1-4ee6-b476-d3d9fcae36a2.jpg?v=1792531249"},{"product_id":"la-riche-directions-tulip-hair-dye-88ml","title":"La Riche Directions Tulip Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eMake your colour stand out with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Tulip Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red hair colour with punchy pink tones\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed for bold, expressive and creative styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is anything but subtle. This vivid fashion shade combines a strong red base with bright pink character, creating an intense red-pink finish that works beautifully for full-head colour, highlights, streaks, dip-dye, ombré and colour-blocking techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, Tulip uses a conditioning direct-dye formula that deposits vivid pigment while helping leave the hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the strongest and most colour-accurate Tulip result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. On darker hair, the shade may appear as a subtler red or pink-red tint rather than the full vivid result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe final colour depends on your starting shade, level of pre-lightening, hair porosity, condition and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are fully intermixable, allowing Tulip to be blended with compatible reds, pinks, purples and other shades to create customised magenta, berry, cherry, pink-red and purple-red colour combinations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for anyone looking for a bold \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red-pink hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDeeply Conditioning:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a conditioning cream that nourishes hair from the very first use, leaving it shiny, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNo Structural Damage:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Completely free from ammonia, peroxide, and PPD, making it safe and gentle for sensitive scalps.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e100% Vegan \u0026amp; Cruelty-Free:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Certified vegan and strictly never tested on animals.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eCustom Mixable:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e The shade can be mixed with any other Directions colours to create bespoke or pastel variations.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore Colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and prepare the hair according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear suitable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Tulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate the sections you want to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute the colour evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave the colour to develop for the time stated on the original packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide or oxidising developer.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the instructions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Tulip Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain your burgundy-red colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more frequently than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo designed for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse conditioner suitable for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit harsh clarifying shampoos\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduce excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with repeated washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=qc9DBb_41\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003eSafety Warnings \u0026amp; Precautions\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":59208004993288,"sku":"251-507-417","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsColourHairDye88ml_Tulip_-1.jpg?v=1792795202"}],"url":"https:\/\/www.theglamourshop.co.uk\/collections\/hair-dye-for-bleached-hair.oembed","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}