MagiColor Permanent Hair Color (6.35) in Dark Warm Tobacco Blonde delivers rich, multidimensional blonde tones with a warm tobacco finish. Formulated for professional-grade grey coverage, this long-lasting colour gives hair a smooth, glossy, and vibrant result from root to tip. The advanced conditioning formula ensures deep penetration, improved fibre strength, and enhanced shine, making it ideal for anyone looking for a warm, natural-looking blonde transformation with salon-quality results.

Key Features

• Shade 6.35 – Dark Warm Tobacco Blonde for rich, warm tobacco tones.
• Permanent hair colour with long-lasting vibrancy and fade-resistant pigments.
• Full grey coverage with even, deep color saturation.
• Professional-quality formula suitable for salon and home use.
• Creamy texture for easy application and smooth blending.
• Nourishing and conditioning formula that leaves hair soft, shiny, and healthy-looking.
• Consistent results on natural, coloured, or pre-lightened hair.

How to Use

1. Preparation:

• Wear gloves.
• Mix the colour cream with the appropriate developer (usually 1:1 ratio unless brand instructions specify otherwise).

1. Application:

• Apply the mixture to dry, unwashed hair.
• Begin at the roots and work through to the ends for even coverage.

1. Processing Time:

• Leave on for 30–45 minutes, depending on desired intensity and grey coverage.

1. Rinse:

• Add a little warm water, emulsify, and rinse thoroughly until water runs clear.

1. Aftercare:

• Shampoo and condition with colour-safe products for long-lasting results.

MagiColor Permanent Hair Color 6.54 Dark Copper Mahogany Blonde delivers a rich, warm blend of deep copper and mahogany tones for a striking, multi-dimensional finish. This professional crème formula penetrates the hair fibre for vibrant, long-lasting colour and exceptional shine.

Designed for stylists and colour lovers seeking a bold yet elegant red-blonde shade, MagiColor 6.54 offers full grey coverage, intense pigment saturation, and smooth, even application. Its conditioning base helps protect the hair throughout the colouring process, leaving it soft, glossy, and beautifully toned.

Perfect for clients wanting a deep copper-blonde shade with mahogany depth and radiant warmth.

Key Features

• Shade 6.54 – Dark Copper Mahogany Blonde with warm, multi-tonal richness.
• Permanent professional crème formula with long-lasting vibrancy.
• High-intensity pigments for deep, rich copper-mahogany tones.
• Excellent grey coverage with uniform colour results.
• Creamy consistency allows smooth, controlled application.
• Leaves hair looking shiny, soft, and conditioned.
• Suitable for natural or previously coloured hair.

How to Use

⚠️ Always perform a patch test 48 hours before colouring.

1. Mixing

• Mix 1 part MagiColor 6.54 with 1.5 parts developer (20–30 vol depending on lift or coverage).
• Blend until creamy and uniform.

2. Application

• Apply to dry, unwashed hair.

• Virgin hair:

  • Apply to mid-lengths and ends first.

  • Apply to roots afterwards.

• Root retouch:

  • Apply only to regrowth, refreshing lengths in the last 5–10 minutes if needed.

3. Processing Time

• Leave for 30–45 minutes, depending on hair type and desired intensity.

4. Rinse

• Emulsify with warm water.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and conditioner for best results.

MagiColor Permanent Hair Color (900) Natural Blonde 100ml is a professional crème hair dye that delivers a clean, soft, natural blonde result with radiant shine and long-lasting coverage.
Formulated with rich pigments and a conditioning cream base, this permanent colour provides even results from roots to ends, leaving hair looking naturally luminous rather than overly brassy or artificial.

Perfect for clients who want a classic, natural blonde, shade 900 Natural Blonde offers excellent grey coverage, smooth application, and reliable salon-quality performance – ideal for full colour changes, toning, or refreshing faded blonde.

Key Features

• Shade 900 – Natural Blonde for a soft, balanced, natural-looking blonde.
• Permanent professional formula with long-lasting, fade-resistant colour.
• Excellent grey coverage with even results from roots to ends.
• Cream-based texture for easy mixing and precise application.
• Helps maintain shine, softness and smoothness during the colouring process.
• Suitable for all hair types, including previously coloured or dull hair.

How to Use

⚠️ Always perform an allergy patch test 48 hours before colouring.

1. Mixing

• Mix 1 part MagiColor Permanent Hair Color (900) with 1.5 parts developer (20–30 vol depending on desired lift and coverage).
• Blend until you obtain a smooth, creamy consistency.

2. Application

• Apply to dry, unwashed hair.

• Virgin hair:

  • Apply to mid-lengths and ends first.

  • Then apply to roots.

• Root touch-up:

  • Apply colour to regrowth only.

  • For faded lengths, pull through to mid-lengths/ends in the last 5–10 minutes if needed.

3. Processing Time

• Leave to develop for 30–45 minutes, depending on hair texture, condition and developer strength.

4. Rinse & Finish

• Add a little warm water and gently emulsify colour.
• Rinse thoroughly until the water runs clear.
• Follow with a colour-safe shampoo and conditioner to lock in shine and longevity.

MagiColor Professional Permanent Crème Color 100ml in Red Light Blonde (8.60)R delivers vibrant, salon-quality colour with intense red-blonde radiance. Formulated for professional results, this rich crème dye ensures maximum pigment penetration, long-lasting vibrancy, and uniform coverage from roots to ends.

Its conditioning formula helps protect the hair fibre during processing, leaving hair soft, shiny, and healthy-looking. Perfect for those seeking a luminous red-blonde transformation with depth, brightness, and exceptional durability. Ideal for grey coverage, colour refreshing, and full colour changes.

Key Features

• Intense Red Light Blonde (8.60)R shade with multi-dimensional vibrancy.
• Permanent professional formula for long-lasting, fade-resistant colour.
• High pigmentation for bold red-blonde results with superior coverage.
• Excellent grey coverage for even, radiant tones.
• Conditioning crème base protects hair during colouring.
• Smooth, creamy consistency for easy mixing and application.
• Suitable for all hair types, especially dull or colour-treated hair.

How to Use

1. Preparation

• Mix 1 part MagiColor Crème Color with 1.5 parts developer (20–30 vol depending on desired lift).
• Stir until smooth and creamy.

2. Application

• Apply evenly to dry, unwashed hair.
• For virgin hair: apply mid-lengths and ends first, then roots.
• For root touch-up: apply to regrowth only, then refresh lengths if needed.

3. Processing Time

• Leave on for 30–45 minutes, depending on hair type and developer strength.

4. Rinse

• Add a little warm water and emulsify.
• Rinse thoroughly until water runs clear.
• Follow with a colour-safe shampoo and conditioner for best longevity.

Always perform a patch test 48 hours before use.

Cover Your Gray for Women Root Touch Up  (Light Brown) is a quick and mess-free solution for covering grey roots between salon visits. The easy-applicator wand delivers smooth, natural black coverage that blends with all hair types and textures. Ideal for on-the-go touch ups, this formula dries fast, resists flaking and washes out with shampoo. Perfect for women looking for instant grey coverage without harsh chemicals or commitment.

High-intent, low-competition keywords naturally embedded:

root touch up black, cover gray hair for women, instant grey coverage, temporary root concealer, quick root touch up stick.

Key Features:

• Instant gray root coverage in natural black
• Precision applicator for targeted use
• Blends seamlessly with dark hair shades
• Lightweight, non-flaky temporary formula
• Travel-friendly and ideal for last-minute touch ups
• No ammonia or peroxide

How to Use:

1. Ensure hair is dry and styled.
2. Use the applicator wand to gently apply color to visible grey roots or hairlines.
3. Let it dry for a few minutes before touching or brushing.
4. Shampoo to remove when desired.

Cover Your Gray for Women Root Touch Up (Black) is a quick and mess-free solution for covering grey roots between salon visits. The easy-applicator wand delivers smooth, natural black coverage that blends with all hair types and textures. Ideal for on-the-go touch ups, this formula dries fast, resists flaking and washes out with shampoo. Perfect for women looking for instant grey coverage without harsh chemicals or commitment.

High-intent, low-competition keywords naturally embedded:

root touch up black, cover gray hair for women, instant grey coverage, temporary root concealer, quick root touch up stick.

Key Features:

• Instant gray root coverage in natural black
• Precision applicator for targeted use
• Blends seamlessly with dark hair shades
• Lightweight, non-flaky temporary formula
• Travel-friendly and ideal for last-minute touch ups
• No ammonia or peroxide

How to Use:

1. Ensure hair is dry and styled.
2. Use the applicator wand to gently apply color to visible grey roots or hairlines.
3. Let it dry for a few minutes before touching or brushing.
4. Shampoo to remove when desired.

Create soft, delicate pink hair with La Riche Directions Pastel Pink Hair Dye 88ml, a semi-permanent hair colour designed for subtle pastel looks, creative colour transformations and alternative hairstyles.

Pastel Pink delivers a light, soft pink tone that works best on very light blonde, bleached or pre-lightened hair. The lighter the starting base, the clearer and more noticeable the pastel pink result is likely to appear.

Part of the iconic Directions Hair Colour range, this conditioning semi-permanent colour deposits pigment while helping leave the hair feeling soft and manageable.

Perfect for full-head pastel colour, pink highlights, dip-dye effects, ombré styles, colour blocking and creative festival looks, Directions Pastel Pink offers a temporary alternative to permanent hair colour.

Directions shades can also be mixed with compatible colours from the range, allowing creative users and professional colourists to customise unique shades and tonal effects.

• Subtle Candyfloss Tint: Delivers a soft, highly on-trend pastel pink shade. To achieve the clean, true-to-swatch candyfloss pigment, it must be applied strictly to level 10 bleached or pre-lightened white hair.
• Nourishing Conditioning Matrix: Formulated as a thick, conditioning cream base that hydrates and softens individual hair cuticles from the first application, keeping the hair smooth, shiny, and frizz-free.
• No Long-Term Commitment: Coats the hair shaft externally without penetrating or breaking down internal chemical bonds. The pastel tone fades gracefully out over approximately 6 to 8 washes.
• Intermixable Versatility: Fully mixable with all other tones across the Directions range, allowing you to customize your own unique hues or dilute stronger pinks into soft pastels.
• Clean & Clean Formulation Profile: 100% Vegan-friendly and cruelty-free. Completely free from PPD, ammonia, peroxide, and animal byproducts.

Key Features

• Pastel Pink shade – soft, delicate color for a trendy, playful style
• 100% Vegan & Cruelty-Free – no animal testing
• Gentle semi-permanent formula – ammonia-free, peroxide-free
• Perfect for bleached or pre-lightened hair for maximum effect
• 88ml resealable tub – multiple applications per container
• Fade-out dye – color gradually washes out, allowing easy restyling

How to Use

1. Shampoo hair thoroughly and towel dry (avoid conditioner).
2. Apply the Pastel Pink dye evenly using a tint brush or gloved hands.
3. Leave on for 15–30 minutes, depending on desired intensity.
4. Rinse thoroughly with cool water until the water runs clear.
5. Style and enjoy your fresh pastel look!

Colour Mixing

• Directions colours are designed to be intermixable.
• Pastel Pink may be combined with compatible Directions colours to create customised pink, peach, lilac or other creative tones.
• Always strand-test a custom mixture before applying it throughout the hair.

💡 Pro Tip: For best results, apply to pre-lightened or bleached hair.

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the cream comes into contact with the eyes, flush immediately and thoroughly with clean, cool water.
• Skin Patch Testing: Even though it is formulated without PPD developers, the formula contains active basic dyes. Always perform a localized 48-hour patch skin test behind the ear or inner elbow to rule out chemical sensitivities before full application.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or chemical developers. Avoid applying over heavy leave-in conditioners or oils, as these create a barrier that blocks optimal pigment attachment.
• Porosity & Staining Notice: While lighter than neon tones, pastel pigments can still stain porous surfaces, skin, clothing, and towels. Use protective gloves and a tint brush during application, and safeguard surrounding areas.
• Age Suitability: Not suitable or recommended for children under 14 years of age. Keep out of reach of infants.

Make a statement with La Riche Directions Flamingo Pink Hair Dye 88ml, a vibrant semi-permanent pink hair colour designed for bold, creative and expressive looks.

Flamingo Pink delivers a bright, eye-catching pink shade that is ideal for anyone wanting vivid colour, alternative hair, festival-inspired styles or a complete colour transformation.

Part of the iconic Directions Hair Colour range, this semi-permanent dye uses a conditioning formula that helps leave the hair feeling soft and manageable while depositing intense colour.

For the brightest and most vivid Flamingo Pink result, apply to pre-lightened or bleached hair. Results will vary depending on your starting hair colour, hair condition, porosity and previous colour treatments.

Directions colours can also be mixed with other shades from the range, giving creative colourists the freedom to customise their own pinks, reds, purples and pastel-inspired tones.

Ideal for professional colourists and confident home users looking for vibrant pink semi-permanent hair dye without committing to permanent colour.

• High-Impact Vibrant Pigment: Delivers an electric, bold flamingo pink fashion shade. It works optimally on pre-lightened or bleached hair (level 9–10 recommended) to achieve full, true-to-swatch saturation.
• Nourishing Conditioning Cream Base: Formulated as an emollient cream tint that heavily deep-conditions individual hair strands while depositing color, leaving the hair feeling smooth, soft, and glossy rather than stripped.
• Zero Structural Lift or Damage: Contains absolutely zero chemical developers, which means the formula coats the hair shaft externally without altering or breaking down the internal hair bond matrix.
• Intermixable Versatility: The tint is fully intermixable with all other 36+ shades in the It can be blended with pastels, reds, or purples to create completely personalized customized pink tones.
• Clean & Ethical Formulation Profile: 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

Features

• Vibrant Pink Flamingo Shade – Bright, bold semi-permanent color for standout hair.
• Vegan & Cruelty-Free – Ethical hair dye with no animal testing.
• Conditioning Formula – Free from ammonia, peroxide, and harsh chemicals.
• Easy to Apply – Ready-to-use cream dye, no mixing required.
• Long-Lasting Color – Intense pigments with fade-resistant results.
• Versatile Use – Suitable for streaks, highlights, full-head color, or creative dye techniques.

Colour Mixing

1. Directions colours are designed to be intermixable.
2. Flamingo Pink can be blended with other compatible Directions shades to create customised pink, red, purple or pastel-inspired colours.
3. Always strand-test custom colour mixtures before applying to the full head.

Why Choose Directions Hair Colour?

Directions has specialised in vibrant semi-permanent hair colour for decades and is well known within creative, alternative and professional hair-colour communities.

The range offers a broad selection of vivid shades designed for mixing, experimenting and creating individual colour combinations.

How to Use

1. Pre-lighten hair for best results, especially if you want a bright, vibrant pink.
2. Shampoo and towel dry hair before application (do not condition).
3. Apply dye evenly using a tint brush or comb, making sure all strands are covered.
4. Leave for 15–30 minutes, depending on desired intensity.
5. Rinse thoroughly with warm water until it runs clear (do not shampoo).

Style as usual and enjoy your bold Pink Flamingo shade!

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean water.
• Allergen & Skin Testing: While free from standard PPD developers, the formulation relies on active basic dyes. Always conduct a localized 48-hour patch skin test behind the ear or inner elbow before full head application to verify no underlying chemical sensitivities exist.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or oxidizing developer creams. Additionally, do not blend the raw tint directly with shampoos that contain heavy conditioning agents, as this can create a barrier against optimal pigment bonding.
• Porosity & Staining Notice: Semi-permanent fashion pigments are highly concentrated and can heavily stain skin, hands, towels, clothing, and bathroom porcelain surfaces. Always apply using suitable protective salon gloves and a tint brush, and wear protective clothing.
• Age Limitation: Not recommended or suitable for children under 14 years of age. Keep out of reach of young children.